Arsenal Unveil New Adidas Kit for 2024/25 Season | OneFootball

Arsenal’s Bold New Look for 2024/25: A Nostalgic Nod with Adidas

Iconic Cannon Takes Centre Stage

Arsenal is set to usher in a dramatic redesign of their kit for the 2024/25 season. In a bold move, the club has decided to feature the iconic cannon on all three of its kits, eschewing the traditional club crest for a full embrace of this historic symbol.

Historically, the cannon is no stranger to Arsenal’s attire, having adorned the away kit of the previous season. Yet, the upcoming campaign marks a first, with the cannon gracing the home, away, and third kits, signalling a unified theme across all fronts.

Celebrating the ‘Invincibles’ with Adidas

In partnership with Adidas, Arsenal has unveiled the new home jersey for the 20234/25 season, which commemorates the 20th anniversary of Arsenal’s ‘Invincibles’ season. This partnership aims to merge modern aesthetics with rich historical undertones, creating a kit that resonates deeply with fans and honours the legendary squad of 2003/04.

Photo: IMAGO

Heritage and Modernity Collide

While the cannon takes precedence on the kit, the club crest is not being sidelined entirely. It will continue to play a crucial role in Arsenal’s branding and iconography, as seen in the last season’s artwork around the Emirates Stadium. The crest’s evolution reflects Arsenal’s journey, with nods to historical versions such as the Art Deco crest from the 1930s that still adorns the entrance to the old Highbury’s marble halls.

This move to highlight the cannon is part of a broader strategy to connect with fans through cultural and historical reference points, celebrating the club’s storied past while moving boldly into the future.

Echoes of Kit Histories and Rival Traditions

Arsenal is not alone in adopting alternative symbols on their kits. Notable precedents include Manchester United’s adoption of the Red Devil on their away shirt and Liverpool’s featuring of the liver bird, each a homage to their respective mascots and heritage. These examples reflect a growing trend among clubs to infuse identity into their kits in increasingly creative ways.

The current Arsenal crest, which has been a fixture since 2002, will see its last outing on this season’s home kit, making way for the cannon’s full debut next season. This transition not only marks a new chapter for Arsenal but also revisits a cherished period, reminiscent of the 1989-90 season when the cannon last featured prominently on the home shirt.

A Future Forged in History

As Michael Thomas once celebrated with the Championship trophy in the dressing room in 1989, so too does Arsenal hope to inspire future generations with these kits. The designs from this season’s third kit and the black away shirt of last season have already proven popular among fans, suggesting that the new kits will be embraced as symbols of Arsenal’s rich heritage and bold future.

As Arsenal and Adidas continue to craft a narrative that intertwines the club’s history with cutting-edge design, this season’s kits are not just attire; they are a statement of identity, tradition, and the anticipation of new triumphs.